Association for International All-Star Appoints Talon Partnership & Events as Strategic Growth Partner

Promotional poster for the Inaugural Global Tournament in Montréal, July 14-21, 2026, featuring cheer and dance athletes, event details, and the AIA All Star Cheer and Dance Talon partnership.

Edmonton, Alberta – October 13, 2025  – The AIA has named Dallas-based Talon Partnership & Events as its exclusive strategic partner to drive global expansion, enhance commercial growth, and elevate industry visibility. This partnership, effective August 2025, is a key initiative in preparation for the inaugural AIA Global Tournament in Montréal, Canada, set for July 2026. Established in December 2024, the AIA is a global, membership-driven organization focused on fulfilling the need for a true international…

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Talon Partnerships Named Agency of Record for BRK Racing and Garrett Smithley Racing

#14: Garrett Smithley, SS-Green Light Racing, Chevrolet

Dallas, Texas – Talon Partnerships has been selected to represent BRK Racing, Garrett Smithley Racing & SS Greenlight Racing as its agency of record for all brand partnership and media rights for the 2025 season. NASCAR Xfinity Series driver Garrett Smithley has built a career on perseverance, grit and a deep connection to fans. With more than 250 NASCAR Series starts to his name, Garrett is passionate about using his platform to advance stories from the…

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