Designing the Playbook for Sports & Entertainment Growth
From sponsorship development to strategic partnerships, Talon delivers the strategies that power brand and talent success.
Services
Talon specializes in building and executing revenue strategies for properties, personalities, and brands in the sports and entertainment industries. From sponsorship development to large-scale brand activations, we connect world-class talent with forward-thinking partners to create measurable impact. Our work goes beyond representation—we design strategic collaborations that drive growth, exposure, and long-term value for every client.
Talon's Value Funnel
Our proven value funnel starts with identifying high-potential revenue opportunities, continues through strategic engagement, and culminates in lasting brand collaborations. This process allows us to maximize both short-term performance and long-term brand equity for our clients and partners.
Revenue Generation
At Talon, we build the business side of influence. We identify and develop new sponsorship, licensing, and partnership opportunities that align with each client’s goals and audience. Our team has decades of experience creating multi-platform sales strategies for professional sports organizations, media networks, and entertainment brands.
We focus on:
- Identifying new revenue opportunities across digital, live events, and branded content.
- Sponsorship and partnership development tailored to maximize reach and return on investment.
- Licensing and event monetization that expand brand influence and audience engagement.
- Negotiation expertise that protects client interests while achieving meaningful, scalable growth.
Talon’s revenue strategies are data-driven, relationship-focused, and designed to deliver sustainable success in competitive industries.
Activation & Engagement
Our activation and engagement programs turn partnerships into powerful audience experiences. We craft custom campaigns that strengthen emotional connections between talent, brands, and fans—across live events, broadcast media, and digital platforms.
Our services include:
- Branded content creation designed to captivate audiences and reinforce brand stories.
- Media and earned-media strategies that extend campaign visibility and credibility.
- Event and experiential marketing that transform sponsorships into shareable, memorable moments.
- Creator and influencer collaborations that amplify authentic engagement.
Talon ensures every activation is measurable, memorable, and aligned with the client’s long-term brand strategy.
Brand Collaborations
We build strategic partnerships that bring brands and talent together in ways that deliver measurable results. Our team brokers relationships at the highest levels of sports, entertainment, and media—ensuring every collaboration enhances both sides of the partnership.
Our approach includes:
- Negotiating multi-year, multi-channel collaborations that maximize impact.
- Aligning brands with talent whose values and audiences drive authentic engagement.
- Managing in-kind partnerships and trade agreements that extend reach and brand equity.
- Facilitating cross-platform opportunities for co-branded campaigns, merchandise, and experiential activations.
From concept to execution, Talon ensures that every collaboration builds awareness, strengthens reputation, and drives measurable ROI.
The Talon Difference
Unlike other agencies, Talon’s primary focus is the creation of new revenue streams through brand partnerships negotiated directly with brand decision makers.
Multi-Year Long-Term Renewals:
We prioritize sustainable partnerships that deliver value year after year.
Best-in-Class ROI:
Every activation is measured for performance and optimized for results.
Superior Matchmaking:
Our deep industry connections ensure that every brand and talent pairing is the right fit.
Exclusive Network Access:
We open doors to global opportunities across sports, entertainment, and media.
Executive Leadership:
Our team’s Fortune 500 and global sports experience delivers unmatched strategic insight.