Talon Partnerships Named Agency of Record for BRK Racing and Garrett Smithley Racing

Dallas, Texas – Talon Partnerships has been selected to represent BRK Racing, Garrett Smithley Racing & SS Greenlight Racing as its agency of record for all brand partnership and media rights for the 2025 season.

NASCAR Xfinity Series driver Garrett Smithley has built a career on perseverance, grit and a deep connection to fans. With more than 250 NASCAR Series starts to his name, Garrett is passionate about using his platform to advance stories from the sport. Smithley has a robust social media following and Twitch channel. He will also be the key protagonist in the forthcoming Over The Wall television series which shows the raw, behind-the-scenes tribulations of a racing team. The #14 car is one of only four teams in NASCAR Xfinity to have a female Team Principal, Beth Knighton. After years as a dedicated stay-at-home mom, Beth brings a fresh perspective to the sport – helping to shape the future of racing with heart, intention and a mission to leave the sport better than she found it.

Contact partnerships@talonpe.com to learn more about how to enter the NASCAR space with the #14 car.